Meaning
Chinese trademark jurisprudence establishes the legal boundaries of trademark infringement concerning goods manufactured solely for export. The pretul case precedent clarified that original equipment manufacturing does not constitute trademark infringement if the products are immediately exported and do not enter the domestic market. This ruling protects local manufacturers from liability when producing goods for foreign trademark holders.
Judicial Logic
The Supreme People’s Court ruled that trademark use must perform the function of identifying the source of goods to domestic consumers. Because OEM products are shipped abroad directly, they do not cause confusion among Chinese consumers. This logic established a safe harbor for export-oriented factories.
Executive Practice
Despite this judicial ruling, customs offices often maintain a different approach, detaining goods that match trademarks registered in China regardless of their export destination. Exporters must still register their foreign trademark authorizations with local customs to avoid administrative detentions. This difference between judicial precedent and administrative practice means that OEM manufacturers must remain vigilant.
They must ensure that all foreign intellectual property rights are properly documented before production begins.
Strategic Impact
Foreign brand owners cannot rely solely on this precedent to protect their supply chains in China. They must proactively register their trademarks locally to prevent domestic third parties from registering them and disrupting exports. This proactive step remains the most effective defense against bad-faith trademark registrations.